Question
MARKETING OF THE PARALYMPIC GAMES Discuss the Paralympics' global marketing strategy and its global brand. Is their marketing strategy to participants, spectators/viewers, and sponsors working?
MARKETING OF THE PARALYMPIC GAMES
Discuss the Paralympics' global marketing strategy and its global brand.
Is their marketing strategy to participants, spectators/viewers, and sponsors working? Why or why not? Explain.
Identify ways you would market the Paralympic Games to increase its global appeal and to drive more viewers. Explain.
Define ambush marketing and discuss how you would avoid these practices in your marketing plans.
explain the social, cultural, and political challenges the Paralympics faces there.
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Introduction to Law
Authors: Beth Walston Dunham
6th edition
978-1111642501, 1111642508, 1111311897, 978-1133707981, 113370798X, 978-1111311896
