Marketing on the Street: Services Marketing Question Content Area INTRODUCTION: To keep ticket fares low, Spirit Airlines believes in allowing customers to only pay for the services that they use. In addition to the price of their ticketwhat Spirit calls a Bare Farecustomers can pay extra for services such as selecting their own seat or travel insurance. Question Content Area INSTRUCTIONS: Select an answer for the question below based on your previous knowledge of services marketing and your personal opinion. Would you rather pay for additional services within the cost of an airline ticket or separately as extra costs? Pay within ticket cost Pay separately