*marketing penetration*

need help with 18 - 23

Market Penetration 7 Let's consider the fast food category in one particular market. The total population in this market is 102,300. Approximately, 47,000 customers made at least one fast food purchase during the month. 18. Based on this information, calculate market penetration for the fast food category in this market. (6 points) 19. Write 1-2 sentences interpreting the market penetration metric calculated. (10 points) 3 Answer: 9 10 11 Stil considering the same market with a total population of 102,300, sales data revealed 17,800 customers purchased McDonald's during the period. 20. Based on this information, calculate McDonald's brand penetration, in the market. (6 points) 15 21.Write 1-2 sentences interpreting the brand penetration metric calculated. (10 points) 16 ARIPI 12 13 14 Brand Penetration I 17 18 Penetration Share 22. Calculate MeDonald's Penetration Share. (6 points) 20 21 23. Write 1-2 sentences interpreting the penetration share metric calculated. (10 points) 22 Answer: 23 24 1 2 Let's consider the fast food category in one particular market The total population in this market is 102,800. Approximately, 47,000 customers made at least one fast food purchase 4 during the month. 5 Market Penetration 6 7 8 18. Based on this information, calculate market penetration for the fast food category in this market. (6 points) 19. Write 1-2 sentences interpreting the market penetration metric calculated. (10 points) Answer: 9 10 11 still considering the same market with a total population of 102,300, sales data revealed 17,800 customers purchased McDonald's during the period. 20. Based on this information, calculate McDonald's brand penetration. In the market. (6 points) 21. Write 1-2 sentences interpreting the brand penetration metric calculated. (10 points) Answer: 12 13 14 15 Brand Penetration 16 17 18 19 20 22. Calculate McDonald's Penetration Share. (6 points) Penetration Share 21 22 23. Write 1-2 sentences interpreting the penetration share metric caleulated. (10 points) Answer: 23