Marketing Plan evaluation report Consistency Discuss whether the marketing strategies were consistent with the hotel's overall marketing direction Exposure The level of exposure it has generated for the hotel Penetration Evaluate the depth of target market penetration Cost effectiveness Washer the marketing plan cost effective in terms of financial and human resources? Time effectiveness Whether it was completed within the established timeframe Adjustments Recommend at least two adjustments to the marketing strategy that should be made in response to th family's requests