Marketing Plan Evaluation Report

Overall Performance

Discuss whether the marketing strategies were effective and the relevant objectives were achieved over the 6 months' period.

Exposure/positioning

Explain the level of exposure and the success in positioning in the market has been successful.

Penetration

Evaluate whether the plan has been effective to penetrate the market.

Cost effectiveness

Explain if the marketing plan is cost effective in terms of financial and human resources.

Time effectiveness

Explain whether the marketing plan has been following the established timeframe

Adjustments/Improvements

Explain at least two adjustments/improvements that you wish to suggest for improving performance of the marketing plan.