MARKETING PLAN

1. Executive Summary: Review this resource for assistance: Executive Summary - Overview, Components, and Importance (corporatefinanceinstitute.com)

1. Financial & Market Performance

1. Financial Performance - Review of financial performance during the past year
2. Market Performance - Review of market performance during the past year

1. Situation/SWOT Analysis- Assessment of the current situation and the market as it relates to each of the following:
   1. SWOT Matrix SWOT matrix of your strengths, weaknesses, opportunities, and threats
   2. Customers - a written assessment
   3. Competition - a written assessment
   4. Company's strengths and weaknesses -- a written assessment
      1. Strengths: Use bullet points
      2. Weaknesses: Use bullet points
   5. Major opportunities/problems to be dealt with next year -- a written assessment
      1. Opportunities: Use bullet points
      2. Threats: Use bullet points

1. Marketing Strategy for the Next Year in Business (What will it take to get ahead or stay ahead?)
   1. Brand Strategy -
   2. Pricing Strategy -
   3. Advertising Strategy -
   4. Sales Channel -