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Marketing Plan Select a company from the list below and create a marketing plan using the outline below for 2021 or 2022. Prepare a
Marketing Plan Select a company from the list below and create a marketing plan using the outline below for 2021 or 2022. Prepare a 10-15 minute presentation, prepare for a brief question period after. Marketing Plan line Executive Summary (One/1 Page Summary) Marketing Objectives (Three - 3 Marketing Objectives) Target Market/Market Segmentation Market Analysis ($ Value or Size of Market) Environmental Analysis (Political, Economic, Social, Technological Factors) Competitive Analysis (Three - 3 Indirect or Direct Competitors) Unique Selling Proposition/Value Proposition Marketing Strategy (Product/Price/Place/Promotion) Marketing Budget (Approximate budget based on past budgets) Automotive BMW (GER) 2020 Ford (USA) 2020
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