Marketing Prioritization Project Instructions

Select a business that you are familiar with to analyze

Identify $3-10$ potential marketing channels for that business $($ex: Instagram, YouTube, Google Ads, Email Marketing, etc.$)$

Create a table with the following columns:

Marketing Channel

Impact Score $(1-10)$

Confidence Score $(1-10)$

Ease Score $(1-10)$

Total ICE Score $($sum of impact $+$ confidence $+$ ease$)$

For each marketing channel row:

Assign an impact score $(1-10)$ for how much impact it would have on achieving marketing goals

Assign a confidence score $(1-10)$ for how confident you are in the impact score

Assign an ease score $(1-10)$ for how easy it would be to execute

Calculate the total ICE score by adding the three scores

Rank the marketing channels by highest to lowest total ICE score

Write a short $1-2$ paragraph explanation summarizing:

Why you chose the specific marketing channels

Your scoring decisions

Your final recommendation of which activities to prioritize

Submit your completed marketing channel analysis and recommendations