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Marketing professionals are often offended by the Accountant's assertion that: The Customer may not always be Right, when addressing the quantity of selling and administrative
Marketing professionals are often offended by the Accountant's assertion that: The "Customer" may not always be "Right", when addressing the quantity of selling and administrative resources used by some customers. The intent is not to dismiss the Customer, or provide poor customer service. How should this debate be settled? (Respond in terms of Cost Behavior/Customer Profitability).
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