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Marketing Programs to Build Brand Equity Choose a product category. (The two brands have to be from the same category) Profile two to three brands
Marketing Programs to Build Brand Equity
Choose a product category. (The two brands have to be from the same category) Profile two to three brands in the category in terms of pricing strategies and perceived value. If possible, review the brands' pricing histories. Have these brands set and adjusted prices properly? What would you do differently?
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