marketing project

MKT1040 MARKETING PROJECT OVERVIEW (F21) = O DUE DATE WEEK 13: MONDAY AT 6:00 PM EST (upload to the eConestoga drop box) GRADE VALUE = 20% w TEAMS Student teams of three will complete all elements of the project All team members are to contribute equally Peer evaluations may be requested for group assignments Individual marks may be altered at the discretion of the instructor where differences ir student contribution is shown to be significantly less than others on the team CONCEPTS COVERED Marketing fundamentals (i.e., value, differentiation, etc.) Marketing Environment Scan Marketing Mix (4Ps) Market segmentation, targeting and positioning PURPOSE Apply course concepts in recommending the launch of a new grocery product in Canada in Jan. 2022 Recommended target market and product should offer revenue opportunities for the brand/manufactu Participate and practice working in a group STEPS 1. Select an existina Canadian grocery product ea. mustard cookies, clothina detergent, etc.). . . O