Marketing project

stunn advertising clients action,budget strategy research share performance finance hand MARKETING Promotion cost target perform development. PLAN prices-sales they we analysis strategy profif eachmarks Channel requirements expense timescale results cost distribution Your task is to create a marketing plan for a product of your choice. It can be a new product or existing product. Using your knowledge learned in this course you will develop and present a marketing plan for the product of your choice. 1. CORPORATE LEVEL PLANNING (4 MARKS) Outline the company's Mission Outline Goals of the company (ensure those goals are SMART) 4 marks II. BUSINESS LEVEL PLANNING (48 MARKS) Who are your customers? 4 marks Who are your competitors? 4 marks Conduct a SWOT analysis? 12 marks What is your Segmentation & targeting strategy? 8 marks Product Portfolio analysis? 8 marks What is your Positioning strategy? 8 marks What is your Competitive advantage? 4 marks MARKETING MIX (PRODUCT, PRICING, PROMOTION AND PLACE.) A. Product (28 marks) Explain what type of product the company is selling to the market? Explain your choice. 8 marks Discuss the key characteristics & benefits of product/service 4 marks What Branding strategies (generic/Co-branding etc) is your company adopting? Evaluate this strategy. 8 marks Conduct a Product life cycle analysis of your product and explain the characteristics of this stage 8 marks. B. Price (20 marks) What Pricing goal are you pursuing? Why? 4 marks Estimate demand, costs & profits. 4 marks Which is the most appropriate Pricing strategy to pursue? Why? 4 marks What are the most effective pricing tactics to use to fine tune price? Why? 8 marks C. Place (16 marks) Channel choice - which channel or channels is the company using? Explain the key factors that are influencing the choice of this strategy? (Market factors, Product factors, Producer factors) 8 marks Level of intensity- which level of distribution is the company pursuing? Why is this the most appropriate? 8 marks