marketing purposes: https://www.youtube.com/watchrv= DJSynBATUIC In small groups, consider how you would approach this sort of activity for Apple today, and produce a storyboard (to be shared later with the class). Bear in mind that a storyboard is a way of demonstrating the planning of a narrative, a mechanism for demonstrating visually how a video would develop through the use of sketches, graphics and accompanying explanations. You are not expected to be first class artists, but your work should be able to communicate what the internal marketing video would contain, if produced. This is a fundamental step in agency work, and can result in several iterations of the storyboard, dependent upon whether or not the client accepts or rejects it, and also feeds back into the required story line. Don't lose sight of the fact that this relates to internal marketing and that the purpose of this activity is not to see how good you are at art, but to unleash your creative thinking regarding internal marketing strategy. You may use Powerpoint for this activity, and it would be helpful if your storyboard covered a maximum of two slides, with six to eight 'frames' on each slide. As a very rough example, please see this graphic: 3 The uded opens with An Employee to employees