Marketing question

0 words > Question 33 5 pts 3. SodaStream, part of Pepsico, is the worldwide market leader in appliances for making sparkling water at home. A SodaStream device turns tap water into sparkling water. The intensity of the bubbles can be determined by the user, the cylinder needs to be replaced after 60 1. of water. SodaStream is active in 45 countries. In the Netherlands and Belgium, SodaStream is available at well-known retailers such as PLUS, Blokker, MediaMarkt, BCC, bol.com, and Coolblue, but also directly online via SodaStreamStore.com. The company used product demonstrations in the retail stores and used its designated sales force to make sure supermarkets order SodaStream. At the same time the company used television advertising. Companies can use a push and a pull strategy to promote their products. Which strategy or strategies does SodaStream use (1 point)? Explain your answer based on information from the case text (4 points). From the explanation, it should become clear that you understand the difference between a push and a pull strategy. Proctorio is sharing your screen. Stop sharing Hide Edit View Insert Format Tools Ta 1 T A 12nt / Daramranhi D