marketing

QUESTION 1 (30) Customer relationship management (CRM) plays a pivotal role in ensuring that customers remain loyal to a particular brand or organisation. In light of the case study you have read, critically distinguish the various e-CRM strategies that Yunnan Lucky Air should implement in order to gain competitiveness over their rivals QUESTION 2 (30) Based on your expert understanding of the e-Business Model, critically assess how Yunnan Lucky Air can use an online self-service platform in order to enhance their e-Commerce marketing strategy. QUESTION 3 (30) Part of Yunnan Lucky Air marketing strategy includes promoting repeat purchases from consumers. Give a detailed evaluation of the five key elements of a pricing strategy and advise Yunnan Lucky Air on how to use this approach as part of its value proposition