Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Marketing. Question below A marketing researcher has developed a formal linear regression model to predict Consumer Buying Behaviour of fashion products. The estimated model is:

Marketing. Question below

image text in transcribedimage text in transcribed
A marketing researcher has developed a formal linear regression model to predict Consumer Buying Behaviour of fashion products. The estimated model is: Y = bo+ biXi+ b2X2+ b3X3 where, Y = Consumer buying behaviour, X1 = Brand love, X2 = Brand romance, X3 = Price, The following SPSS output was produced. Regression Model Summary Adjusted R Std. Error of Model R R Square the Estimate Square 645 491 441 1.990 Predictors: (Constant), Brand love, Brand romance, Price ANOVA Model Sum of df Mean Sig. Squares Square 1 Regression 150.00 10 15.0 6.79 039 Residual 250.00 100 2.50 Total 400.00 110 Dependent Variable: Consumer buying behavior Predictors: (Constant), Brand love, Brand romance, Price Coefficients Unstandardized Standardized Coefficients Coefficients Model B Std. Error Beta Sig. 1 (Constant) 3.21 2.01 1.931 056 Brand love -0.98 333 .930 2.24 04 Brand 0.23 .203 120 -1.15 08 romance Price 0.563 570 -.562 -2.134 007 Dependent Variable: Consumer buying behavior Predictors: (Constant), Brand love, Brand romance, Pricea) How much of the variation in Consumer buying behaviour is explained by the combined effects of Brand love, Brand romance, Price? Explain it. b) Consider the model fit, is this linear regression model valid? Explain. c) State null and alternative hypotheses from the above output and comment on the significance of SPSS results

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Business Law Principles For Today's Commercial Environment

Authors: David P Twomey, Marianne M Jennings

2nd Edition

0324303947, 9780324303940

More Books

Students also viewed these Economics questions

Question

1. Whats your opinion, Joel? or Does anyone have another opinion?

Answered: 1 week ago

Question

Wear as little as possible

Answered: 1 week ago

Question

Be relaxed at the hips

Answered: 1 week ago