(Marketing question not Economics)

1. What is a sales analysis and how do companies use it?

2. Which dimensions are typically covered in a sales analysis?

3. How do marketing and sales managers use information technology? Name 2 examples mentioned in the Ben & Jerrys case study

4. Warby Parker has been a consumer and media darling for years. The company was known for its edgy marketing to bring stylish, but affordable eyeware to consumers. However, one of its marketing campaign for April Fool's Day resulted in negative reactions from consumers. For many, the campaign clashed with the existing brand image. How can Warby Parker protect its brand? What do marketers have to think about before implementing a future campaign?