marketing question

Question 32 (3 points) A local Halifax chocolatier shop, Nova Chocolatier, produces high-quality, hand- crafted chocolates. Please read and answer Parts A and B. (3 points) Part A. The owner of the Nova Chocolatier hopes to get his customers to buy chocolates more frequently. To do so, he decides to implement a loyalty program at Nova Chocolatier, what type of users (among heavy, medium, light users) are most likely to increase their chocolate consumption? (1 points) Part B. Nova Chocolatier decided that they want to package their hand-crafted chocolates to sell internationally. However, consumers have been conditioned to believe that great chocolates come from Belgium or Switzerland. "Made in Canada" implies high-quality maple syrup or winter coats, not high-quality chocolates. What is this problem and what can Nova Chocolatier do to combat this? (2 points)