Marketing questions

1.Which of the following is NOT considered to be a form of trade sales promotion?

a. trainingb. push moneyc. pull moneyd. free merchandise

2.When building long-term relationships, it is important to use relationship selling. Its focus is squarely on the needs of potential customers, and long-term value added benefits become the usual outcome of successful relationships. Which term describes this type of personal selling?

a. traditional sellingb. consultative sellingc. proactive sellingd. definitive selling

3.Representatives of Toshiba, a TV manufacturer, regularly teach retail salespeople how to demonstrate the new features of Toshiba's latest televisions to consumers. Which trade promotion tool is Toshiba using?

a. push moneyb. trainingc. trade allowancesd. store demonstrations

4.Which term refers to the element of a company's communications mix that is focused on short-term and, often, time-related goals?

a. advertisingb. sales promotionc. personal sellingd. public relations

5.From the perspective of manufacturers, which of the following is a problem with coupons?

a. Consumers do not trust coupons.b. Coupons do not increase the amount of product consumers buy.c. Many retailers do not accept manufacturer coupons.d. A small percentage of paper coupons are redeemed.