*Marketing questions

Questions 1. How does Netflix segment their customers? In other words, what type of segmentation strategy/strategies does Netflix use? (2 points) 2. Why doesn't a conventional segmentation approach base on demographics and geographic work well for Netflix? (2 points) 3. If Netflix were to consider entering a new market (i.e., one that it does not currently serve), should Netflix use mass marketing, one-to-one marketing, or segment-based marketing? Why? (2 points) 4. How could Netflix position and adapt its advertising to reflect different cultures when targeting Canada's growing ethnic population? Provide an example to illustrate your positioning strategy. (4 points)