Marketing relies on data analysis a lot to figure out what is working and what is not, along with lots of research involving experiments, observing customers, etc. To do a good job it is really statistics intensive. Often people, when they think of marketing they don't realize that someone in the company has to do that; it isn't all just designing ads, using social media... How they do those things matters, not just that they do them. If someone could hire a good marketer for a school system what would you have them focus on?