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Marketing Research 1. Discuss the advantages and disadvantages of conducting surveys using (a) personal interviews, (b) telephone interviews and (c) mail surveys. 2. Explain how

Marketing Research

1. Discuss the advantages and disadvantages of conducting surveys using (a) personal interviews, (b) telephone interviews and (c) mail surveys. 2. Explain how response rates are determined for surveys and discuss ways to increase response rates for mail surveys.

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