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marketing research: Compare qualitive and quantitative research: Purpose/objective Approach to data collection/ data collection methods Approach to data analysis/data analysis methods Researcher independence/how closely the

marketing research: Compare qualitive and quantitative research:

Purpose/objective

Approach to data collection/ data collection methods

Approach to data analysis/data analysis methods

Researcher independence/how closely the researcher interacts with the subjects

Sample size and representativeness

Research design used (exploratory, descriptive, experimental)

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