Marketing Research: Imagine that Five Guys Canada (https://www.fiveguys.ca/) is interested in doing marketing research regarding whether a new plant-based burger (e.g., Beyond Meat https://www.beyondmeat.com/) in their product menu will have a substantive positive impact on their sales. Based on the concepts you learned in the Marketing Research class, design a "marketing research" plan for Five Guys to understand the viability of such a strategy. Some of the aspects you may wish to cover include the type of research, research methodology (or methodologies) used, sampling plan, contact methods, data type, etc. Defend your marketing research plan choices.