Marketing Research

Marketing Research

Scenario:

The new director of marketing for Mid-America Transplant 2021. is trying to identify a marketing related problem or opportunity to study using marketing research principles. The goal is to explore the company's marketing strategy to identify a marketing related problem or opportunity to study. The director of marketing will be providing their report detailing the problem or opportunity to study to C-level executives for approval. 

Company: Mid-America Transplant 2021

https://www.nist.gov/sites/default/files/2021-Mid-America-Transplant-Baldrige%20Application.pdf

The Marketing Research Problem

Based on the above conclusions choose and explain the most interesting marketing related problem or opportunity Mid-America Transplant 2021 that was identified. Detail a concise purpose statement detailing one marketing research problem to study by addressing the following inquiries in the "Purpose of the Proposed Research Project" section of the proposal:

• Describes a marketing problem or opportunity that management needs to solve for a chosen company.
• Explains the purpose of the marketing research study for a marketing related problem or opportunity for chosen company
• Uses three (3) peer-reviewed research resources to substantiate the need for a study to solve the identified problem or opportunity.

The Marketing Research Questions and Objectives

Prepare marketing research questions and objectives in connection with the marketing research problem under study. Under the "Purpose of the Proposed Research Project" section of the proposal, detail a "Research and Objectives" subheading and address the following inquiries:

• Prepares three (3) research questions that must be answered as a result of the marketing research study.
• Each research question is limited to one topic and identifies the relevant units of analysis.
• Specifies objectives to serve as a guide for the marketing research study.

 

Please use the text and scholarly sources to support your work.

ENSURE THAT YOU ARE (1) DETAILED, (2) UTILIZING LIBRARY AND INTERNET RESOURCES (3) FORMATTING CITATIONS BY APA