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MARKETING RESEARCH - please generate a conceptual model and no copyright. thx! Generate a conceptual model based on the following information. In marketing, a firm's
MARKETING RESEARCH - please generate a conceptual model and no copyright. thx!
Generate a conceptual model based on the following information. In marketing, a firm's involvement level of social responsibility has been demonstrated to influence consumers in general. Specifically, many empirical studies support that a firm's involvement level of social responsibility (i.e., ISR) directly influences the firm's image (i.e., FI). in addition, a firm's involvement level of social responsibility indirectly influences consumer's willingness to pay a price premium for the product (i.e., WPP) through the firm's image. In your answer, (a) specify the constructs (6%), (b) specify the directions (4%), and (c) provide a diagram (4%) Step by Step Solution
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