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Marketing Scenario A: You have been hired as assistant product manager for Toyota Company. Your first assignment is to assume the direct management of a
Marketing Scenario A: You have been hired as assistant product manager for Toyota Company. Your first assignment is to assume the direct management of a set of automotive parts. The items you are responsible for are listed below: 2019 2019 2019 2019 Sales Total Total Cash Sales General Items 2018 2019 Depreciation Assets Flow Industry Motors 14.5 15.0 0.5 5.0 40.0 230.5 260.5 10.0 100.0 1000.0 280.0 80.0 88.0 20.0 200.0 60.0 60.0 72.0 30.0 13.0 800.0 90.0 3.2 3.4 2.0 8.0 p 8.0 Classify the items according to Product Portfolio Analysis and answer the following questions. What type of product is item A? Problem Child Star Cash Cow Dog 1 points QUESTION 2 (1 point) What type of product is item D? Problem Child Star Cash Cow Dog QUESTION 3 (3 points) Which of the five products has the highest Net Profit (Before Tax) Return? Item A Item B Item C Item D Item E
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