Marketing Scenario Bb: You are assistant merchandising manager for Walmart de Mexico. You are asked to substitute for the merchandise manager who was called to solve a problem from a Chinese supplier. Hence, you must evaluate the following deal sheet offer as a potential product addition to your merchandise mix. If purchased, you will advertise the item next week. The offer is: $60.00 (40.0%) (5.0%) Price (List) Mfr. Discounts (Offered) Trade Display Allowance Quantity Discount (0-15 Cases, 0.0%) (16-30, 10.0%) (31 - 50. 20.0%) 30.0%) Cash Discount (2/10, Net 30) Cooperative Ad. (If qualified, Mf. Pays you 25% of the total ad expense) (51+, The offer is made on April 30, 2020. This now May 6. You know you have ten working days to submit your order and thirty days for the firm to pay the manufacturer. You have decided to purchase the product and intend to submit your documentation to your accounting office today. That office takes two days to process orders but forwards them to the selling vendor electronically the next day. The order you prepare includes advertising copy and an invoice showing a $800 advertising expenditure. You also place an order for 40 cases packed 12 items per case. A merchant representative (agent) has made the sales call to you and the manufacturer pays him a five percent commission on all sales. The manufacturer's cost to produce the product is seventy Arant of his colline ning ta the channel of diatributan Save All Answers il faud Suhrit for and submit. Click Save All Answers to save all answers. The offer is made on April 30, 2020. This now May 6. You know you have ten working days to submit your order and thirty days for the firm to pay the manufacturer. You have decided to purchase the product and intend to submit your documentation to your accounting office today. That office takes two days to process orders but forwards them to the selling vendor electronically the next day. The order you prepare includes advertising copy and an invoice showing a $800 advertising expenditure. You also place an order for 40 cases packed 12 items per case. A merchant representative (agent) has made the sales call to you and the manufacturer pays him a five percent commission on all sales. The manufacturer's cost to produce the product is seventy percent of his selling price to the channel of distribution. Please answer the following questions: 1. (3 pts) What is your (Retailer's) cost per unit to purchase the item and what type of margin does your margin dollars represent? $ 38.87, Contribution Margin $ $21.13, Contribution Margin $ $21.13, Gross Margin $ $17.64, Gross Margin $ $15.13, Profit Margin $ QUESTIONS Save All Answers Click Save and Submit to save and submit. Click Save All Answers to save all answers. QUESTIONS 2. pts) You decide to Price and the markdow the retail prices $42. SO in your advertisemrat. If so, what are the margin dollars ghen peff List take off the Price? $17.50, 25. Mka $17.0, 1.ON Md 5 .7. 1. Mld $420, TON Md $38.67, 6.0 Mb QUESTION 3. (2 pts). If you assume that your reduced retail price will increase your sales by 100 percent, what does this tell you about your Mexican shopper? The buyer understand he will be making less margin dollars than it he priced the item at the List Price The shopper is the primary market segment buyer from the upper income buying market segment His product is in the decline stage of the Product Life Cycle The different discounts offered on this product constitute a "lickback The shopper is price elastic QUESTION 7 Marketing Scenario Cb. Your company has just completed an audit and concluded the firm can no longer manufacture its television (42 Inch) in Milwaukee, Wisconsin. The cost of labor and taxes are simply too high. As the new hire (from The Border), you have been assigned to investigate Mexico and to determine whether it makes economic sense to manufacture in Cd. Juarez. You have been provided with the following information for your analysis and recommendation to the product management group at your firm. You are instructed to identify the lowest tariff available from a qualified program!! Tariff Programs Sourcing of Material Materials HTS USMCA Content Value Unit MEN 9802 NAFTA GSP Total S380.00 US 150.00 Vietnam 40.00 Costa Rica 3.00 Spain 45.00 Mexico 26.00 Canada 50.00 Other Value Mexico Labor 59.00 Transport 6.00 Profit* 1.00 Import Tariff Unit Se All Arts Question Completion Status: Mexico Labor Transport Profit* 59.00 6.00 1.00 Import Tariff/Unit Other Information: Both the Mexican and US MFN Tariff Rates are 10.0%. Other U.S. import duties (if qualified) include: HTS 9802 (10%), USMCA/NAFTA (0%) and GSP (096). RULES of ORIGIN: MFN (Good Relations, US), HTS 9802 ( MFN Rate applies to NON-US Value only; USMCANAFTA (North American Content Value must be a minimum 79.0%); GSP (35% minimum country of Manufacture Value Added.)BE CAREFUL IN APPLYING THESE TARIFF PROGRAMS. MAKE CERTAIN YOU UNDERSTAND THEIR REQUIREMENTS.) (10 pts) Your recommendation to the Product Management Group (The Lowest qualified tariff program available per unit, if manufactured in Cd. Juarez) is: MEN, Duty (538.00) USMCA/NAFTA, Zero Duty Rate GSP, Zero Duty Rate OTV's values do not qualify, it cannot be manufactured in Mexico HTS 9802, Duty (S23.00) Save Al Answers Click Save and Submit to save and submit. Click Save All Answers to save all answers. QUESTION 7 4.(2 pts). Calculate MUR , If the Mucis 60%, the price is $45.00 and the Volume sold is 100 units. Mur 0.62% Mug - 38.0% MU62.0% MUg = 0.0% MUROS QUESTIONS Marketing Scenario Bb: You are assistant merchandising manager for Walmart de Mexico. You are asked to substitute for the merchandise manager who was called to solve a problem from a Chinese supplier. Hence, you must evaluate the following deal sheet offer as a potential product addition to your merchandise mix. If purchased, you will advertise the item next week. The offer is: $60.00 (40.0%) (5.0%) Price (List) Mfr. Discounts (Offered) Trade Display Allowance Quantity Discount (0-15 Cases, 0.0%) (16-30, 10.0%) (31 - 50. 20.0%) 30.0%) Cash Discount (2/10, Net 30) Cooperative Ad. (If qualified, Mf. Pays you 25% of the total ad expense) (51+, The offer is made on April 30, 2020. This now May 6. You know you have ten working days to submit your order and thirty days for the firm to pay the manufacturer. You have decided to purchase the product and intend to submit your documentation to your accounting office today. That office takes two days to process orders but forwards them to the selling vendor electronically the next day. The order you prepare includes advertising copy and an invoice showing a $800 advertising expenditure. You also place an order for 40 cases packed 12 items per case. A merchant representative (agent) has made the sales call to you and the manufacturer pays him a five percent commission on all sales. The manufacturer's cost to produce the product is seventy Arant of his colline ning ta the channel of diatributan Save All Answers il faud Suhrit for and submit. Click Save All Answers to save all answers. The offer is made on April 30, 2020. This now May 6. You know you have ten working days to submit your order and thirty days for the firm to pay the manufacturer. You have decided to purchase the product and intend to submit your documentation to your accounting office today. That office takes two days to process orders but forwards them to the selling vendor electronically the next day. The order you prepare includes advertising copy and an invoice showing a $800 advertising expenditure. You also place an order for 40 cases packed 12 items per case. A merchant representative (agent) has made the sales call to you and the manufacturer pays him a five percent commission on all sales. The manufacturer's cost to produce the product is seventy percent of his selling price to the channel of distribution. Please answer the following questions: 1. (3 pts) What is your (Retailer's) cost per unit to purchase the item and what type of margin does your margin dollars represent? $ 38.87, Contribution Margin $ $21.13, Contribution Margin $ $21.13, Gross Margin $ $17.64, Gross Margin $ $15.13, Profit Margin $ QUESTIONS Save All Answers Click Save and Submit to save and submit. Click Save All Answers to save all answers. QUESTIONS 2. pts) You decide to Price and the markdow the retail prices $42. SO in your advertisemrat. If so, what are the margin dollars ghen peff List take off the Price? $17.50, 25. Mka $17.0, 1.ON Md 5 .7. 1. Mld $420, TON Md $38.67, 6.0 Mb QUESTION 3. (2 pts). If you assume that your reduced retail price will increase your sales by 100 percent, what does this tell you about your Mexican shopper? The buyer understand he will be making less margin dollars than it he priced the item at the List Price The shopper is the primary market segment buyer from the upper income buying market segment His product is in the decline stage of the Product Life Cycle The different discounts offered on this product constitute a "lickback The shopper is price elastic QUESTION 7 Marketing Scenario Cb. Your company has just completed an audit and concluded the firm can no longer manufacture its television (42 Inch) in Milwaukee, Wisconsin. The cost of labor and taxes are simply too high. As the new hire (from The Border), you have been assigned to investigate Mexico and to determine whether it makes economic sense to manufacture in Cd. Juarez. You have been provided with the following information for your analysis and recommendation to the product management group at your firm. You are instructed to identify the lowest tariff available from a qualified program!! Tariff Programs Sourcing of Material Materials HTS USMCA Content Value Unit MEN 9802 NAFTA GSP Total S380.00 US 150.00 Vietnam 40.00 Costa Rica 3.00 Spain 45.00 Mexico 26.00 Canada 50.00 Other Value Mexico Labor 59.00 Transport 6.00 Profit* 1.00 Import Tariff Unit Se All Arts Question Completion Status: Mexico Labor Transport Profit* 59.00 6.00 1.00 Import Tariff/Unit Other Information: Both the Mexican and US MFN Tariff Rates are 10.0%. Other U.S. import duties (if qualified) include: HTS 9802 (10%), USMCA/NAFTA (0%) and GSP (096). RULES of ORIGIN: MFN (Good Relations, US), HTS 9802 ( MFN Rate applies to NON-US Value only; USMCANAFTA (North American Content Value must be a minimum 79.0%); GSP (35% minimum country of Manufacture Value Added.)BE CAREFUL IN APPLYING THESE TARIFF PROGRAMS. MAKE CERTAIN YOU UNDERSTAND THEIR REQUIREMENTS.) (10 pts) Your recommendation to the Product Management Group (The Lowest qualified tariff program available per unit, if manufactured in Cd. Juarez) is: MEN, Duty (538.00) USMCA/NAFTA, Zero Duty Rate GSP, Zero Duty Rate OTV's values do not qualify, it cannot be manufactured in Mexico HTS 9802, Duty (S23.00) Save Al Answers Click Save and Submit to save and submit. Click Save All Answers to save all answers. QUESTION 7 4.(2 pts). Calculate MUR , If the Mucis 60%, the price is $45.00 and the Volume sold is 100 units. Mur 0.62% Mug - 38.0% MU62.0% MUg = 0.0% MUROS QUESTIONS