Marketing Segmentation Matrix

Geographic Segmentation Psychographic Segmentation

$3$

$$ New York City residents and anyone within a $50-$mile radius.

$$

$$ Hometown pride

$$ Sports betting fanatics

$$ Classical Music enthusiasts

$$ Looking to relieve nostalgic moments

Behavioral Segmentation Demographic Segmentation

$$ Online shoppers

$$ Social media savy

$$ Loyal to New York Sports Teams

$$ Younger generation, millennials and gen z$.$

$$ Older generation of boomers.

$$ Gender Neutral

$$ Disposable income to spend on

Messaging Template

Target Market

$-$ Millennial Males

Objectives

Advertising Campaign: $$Epic Experiences Await at Madison Square Garden$$

Introduction: Welcome to the world of Madison Square Garden Entertainment. Our iconic space, Madison Square Garden, in the heart of NYC is more than just a venue; it$$s a stage for one$-$of$-$a$-$kind entertainment and experiences. Join us as we reveal our key products and offerings to elevate your Madison Square Garden experience.

Campaign Theme: $$Live the Legend$$Unveiled: Madison Square Garden$$ Products$/$Services:

$1.$ Knicks Home Games

$4$

$-$ Boomer Women

$-$ Increase ticket sales to $2024$ home games and live events from $2023$ by $25\%$ through promotional event nights

$-$Epic Experiences Await at Madison Square Garden$$

Message $/$ Tagline

$-$

Positioning

Delivery Method $($Chanel$)$

$-$ Social media

o Facebook $$ Boomers

o Instagram $$ Millennials

$2.$ Rangers Home Games

$3.$ St$.$ John$$s Basketball Home Games

$4.$ Elton John at The Garden

$5.$ Phish Live Concert Series at The Las Vegas Sphere

Describe how your marketing messages align with each of the other advertising parameters on the template.