Marketing Strategies for the 21st Century Consumer

1- Why is it important for a marketing strategist to know the new consumer of the 21st century? 2- Discuss what are the characteristics that define the new consumer of the 21st century. 3- Select a company or a product or service and present three creative ideas that you would propose to achieve greater consumer loyalty towards your brand. 4- What do you consider to be the most important in a market strategy?