Marketing Strategies to Influence Buyer Behavior: The Consumer

• Select a particular industry (e.g., health care, automotive, consumer goods) and identify a specific target market

Incorporating the Consumer

• what it means to be a consumer. Provide two or more examples to support this explanation.
• Analyze the process consumers use to make decisions. As part of your analysis, identify influencing factors that contribute to how and why they make decisions.
• Examine how conditioning and culture challenge the development of a marketing strategy.
• Analyze how consumers' needs could change the strategy for a marketing campaign.