*Marketing Strategy: A marketing strategy refers to a business's overall plan for reaching their desired marketing objectives. A marketing strategy should align with marketing goals and tie effrots to the business objectives, and allow for metrixs collection and evaluation at the end of the fiscal year. It should also include: . The select the appropriate tools to be used in your marketing plan - highlight what marketing tools/activities will be used for the 1st fiscal year upon entering that market . Choose your media - highlight what media will be used for the 1st fiscal year upon entering that market . Implementation - highlight when these tools/activities/media will be used for the 1st fiscal year upon entering that market . Create an audit plan