marketing

This exercise is designed to prompt students to think about how to solve data collection problems. Obviously, each problem can be solved by more than one collection method. The students should decide which data collection procedure is best for each situation and be able to defend their choices. Possible answers are found below. Possible answers are mall intercept interviews, mail survey, telephone interviews, and census report. One answer per question. 1. Telephone Interviews How do consumers in South Dakota feel about Christmas shopping? 2. How do customers of retail giant Target feel about its customer service? 3. What is the opinion of U.S. consumers toward a Chrysler advertisement that questions the quality of Japanese cars? 4. How many people nationwide currently live in apartments? 5. How do Lowe's charge card customers view that company's credit terms