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Marketing to consumers based on research of the entire process consumers go through when making a purchase is termed Multiple Choice a benefit and lifestyle
Marketing to consumers based on research of the entire process consumers go through when making a purchase is termed
Multiple Choice
a benefit and lifestyle study.
test marketing.
retailing research.
behavioral targeting.
shopper marketing.
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Essentials of strategic management
Authors: Charles w. l. hill, Gareth r. Jones
3rd Edition
1111525196, 978-1111525194
