Marketing to the Hispanic subculture in America. IKEA made an effort to better understand American Hispanics in California through ethnography.Answer the following questions.

1)What adaptations did IKEA make to better target the American Hispanic segment?

2)Based on your knowledge of this subculture from reading the text and your personal experiences, what suggestions would you give a marketing manager at IKEA to best target this segment?

3)IKEA modified products in stores in that region to have more bold colors and elaborate picture frames.

4)Other ideas that IKEA could do would be to use Spanish language in catalogs, promotions, and other communications. Also, employing bilingual salespeople would make this segment feel more welcomed and that IKEA was "in-culture."