*marketing

You Make the Call 8-36. 8-37. 8-38. What is the decision facing Nature on Tap? What factors are important in understanding this decision situation? What are the alternatives? What decision(s) do you recommend? What are some ways to implement your recommendation? 8-39. 8-40. Digging Deeper into the Case 8-41. 8-42. What kind of innovation is tapped birch water- continuous, dynamically continuous, or discontinuous? What other innovations should the company pursue to continue growing? Perhaps you, like many consumers, may have just become aware of tapped birch water. What could the company do to move consumers higher in the Adoption Pyramid? 8-43