MARKETING,1,2,3

1.

BUILDING A "BACKDOOR" TO THE IPHONE: AN ETHICAL DILEMMA

GO TO THIC LINK FOR CASE STUDY

https://studydaddy.com/attachment/73740/18z8dlr7q6.pdf

AND GIVE THE ANSWER BELOW QUESTION

REQUIRED QUESTION.

1. UNETHICAL MARKETING STRATEGY OF IPHONE?

2. SALE ADVERTISEMENT USED BY IPHONE?

3. CONSEQUENCES?

4. WHAT HAPPENS IF EVERYONE DOES THE SAME NEGATIVE WAY?

5. TALK ABOUT UTILITARIANISM AND KANTIAN FORMULATION ACCORDING TO THIS CASE STUDY?

2.

1. Name and discuss the six aspects of the Brand Identity Prism. Make sure you include how the Prism can impact the success or failure of a business. 2. Why is it a good idea to have a clear picture of your company's strengths, weaknesses, opportunities and threats prior to creating your brand? Who should be involved in your SWOT Analysis? 3. In the Slideshare, The 9 Criteria for Brand Essence, it states, "Branding is not solely a marketing function, it is an organizational function." Discuss the key point being made here. 4. What is the Brand Value Proposition? Discuss why it is so important. 5. In the reading, Introduction to Brand Strategy, describe how both Consistency and Flexibility are important components.Case Study 1 The purpose of this case study activity is to enhance your learning in the course by exposing you to a real-world business scenario. You will be asked to use key principles learned in the course as well as critical thinking skills to make specific decisions and to recommend a course of action in each scenario. A case study is a scenario that requires you to use your judgment and your knowledge of key principles and concepts learned in the course to make a management-level decision or recommendation. Please, write your assignment in Microsoft Word. After you have completed your work on the assignment, save the document in the following format: "YOUR NAME - CASE STUDY 1". Submit the assignment document to the correct location in the course. Your instructor will retrieve the file you have submitted, grade your work and save your grade in the course gradebook. Keep in mind that you must submit your work by the deadline specified in the course. The Case for Mobile Advertising In this simulation, you are assigned the role of a senior advertising consultant at Enhanced Analytics, Inc., a provider of marketing and consulting services, with headquarters in Austin, Texas. In this role, you lead a team whose goal is to devise strategy and offer advice to your consulting clients as they seek out advertising solutions. Your new client is a soft drink company whose latest energy drink has been a hit among teenagers in Europe and certain parts of Asia. The drink has been associated with fun and excitement in Asia and it has benefited from a successful campaign focused on celebrity marketing, in Europe. The energy drink company is now seeking to introduce their hit product to the US market. They want to reach the same demographic of 13-18 year olds. The marketing department at the soft drink company stubbornly believes that the key to success is mobile advertising. In an extended conference with your team, the company's in-house marketing director laid out a strategy of introducing the popular drink to the US market by association with cool music and a fun lifestyle. The key to this introduction, the company believes, lies in a successful mobile advertising campaign. The company plans to spend $500,000 in the first year on an aggressive campaign targeting the teen market. Your task, as a consultant, is to determine the two best ways to spend the money and make a recommendation. Specifically, you are to research mobile advertising options offered by Pandora, Spotify and Youtube. You must arrive at your recommendation by focusing on cost and effectiveness.In your own words, prepare a report for the company's executives, containing the following sections (do not worry about being right or wrong; simply offer your findings (from your research) and your recommendation): 1. Mobile advertising on Pandora - a brief but precise description of the advertising options and costs involved in deploying a mobile campaign, using Pandora's music service 2. Mobile advertising on Spotify - a brief but precise description of the advertising options and costs involved in deploying a mobile campaign, using Spotify's music service 3. Mobile advertising on Youtube - a brief but precise description of the advertising options and costs involved in deploying a mobile campaign, using Youtube 4. Decision - a clear recommendation, outlining the best strategy for proceeding, within the financial and choice constraints offered Include outside research to support your ideas and recommendation. There is no page limit to this assignment. The assignment will be considered well-done if it contains all the required sections, if it is clearly written and your thoughts and ideas are supported by specific data and research