MARKETINGELEMENT(10Marks):

No matter what type of event is being advertised, marketing the event is very important.This canincludeaflyer,poster,individualinvitation,etc.Youchoosethemostappropriatemeansof marketing the event to enable you to gain the most positive response (printed materials - not electronic) using Microsoft Word, Microsoft PowerPoint or Microsoft Publisher.

Most eventmarketing pieces share a common goal: to generate interest and participation in that particular event. When designing the layout and look of your marketing piece, it is importanttoconsidereachofthekeyelementsandunderstandwhatiseffectiveandwhatis not in achieving that goal. These elements consist of included information, color, graphics (images), font, and text.

InformationtoInclude:

Probablythemostimportantelementofyourmarketingelementtoconsideristheinformation that you will include. No matter how eye-catching or memorable the marketing element is, if relevantinformationisleftoff,the publicationisessentiallyineffective.Mostwillwanttoknow the following:

Who?-Whoishostingorsponsoringtheevent?Whoisinvitedtoattend?

What?-Whatistheevent,whatdetailsabouttheeventdoreadersneedto know?

When?-Whatdayandtimewilltheeventbe held?

Where?-Wherewilltheeventbeheld?(Note:ifrelevant,includethephysicaladdressfor people that want to use GPS or online maps to find your event)

Why?-Whyistheeventbeingheld?Isthereagoalorobjectiveforthe event?

ContactInformation-Besuretoincludeatelephonenumber,emailaddressorothermethodof contact for readers that have questions or need more information.

Otherpertinentdetails:Consideranydetailsthatreaderswillneedtoknowpriortotheevent. Examples- do participants need to bring anything? Is there a charge or fee involved? Are reservations required? Is there a specific dress code?