Marketing/Managment class

2. Pepperidge Farm is a line of upscale cookies and biscuits that has recently seen an overall sales decline. Management is confused and concerned about this sales decline and wants to know why. Based on our chapters on marketing and promotions, as marketing manager what are some things that you can do to start to figure out why? Next, if you segment your market and target baby boomers and millennials, please create an integrated marketing campaign and list in detail what your strategy will be