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Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called
Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called a. benefit segmentation b. user sta
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Operations Management An Integrated Approach
Authors: R. Dan Reid, Nada R. Sanders
6th edition
1118952618, 978-1118952559, 1118952553, 978-1118952610
