MARKETS

Identify Appropriate Targeting Strategy (circle one)

Undifferentiated Concentrated Differentiated

Rationale for Choosing Strategy

TARGET MARKET SEGMENT

Describe Target Market (circle all that apply)

Gender	Family Life-Cycle	Age	Class	Ethnicity
Male	Married	Seniors	Capitalist	White
Female	Single	Baby Boomer	Upper Middle	African American
	Divorced	Generation X	Middle	Asian American
	Widowed	Generation Y	Working	Hispanic American
	Parent	Children	Working Poor	Native American
	No children		Underclass	Other

VARIABLES

Identify Two Variables to Use (circle two)

 

Demographics Geographic Psychographic Behavioristic

 

Rationale for Choosing Variables

COMPETITOR

List two companies that are associated with this product group (a direct competitor)

1.

2.

List two strengths and two weaknesses for each of your competitors

Competitor 1:	Competitor 2:
Strengths: 1. 2.	Strengths: 1. 2.
Weaknesses: 1. 2.	Weakness: 1. 2.