Markets may have difficulty providing the proper quantity of a public good because a. individuals will tend to become free riders, and private firms will have difficulty generating enough revenue to produce an efficient quantity of the good. b. the large profit involved in the production of a public good is generally too much for private firms to effectively pay out to shareholders. Oc the good is one that tends to benefit a large number of people. d. the good generally has a very large value to consumers relative to its cost of production.