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Mark's Comedy Emporium provides entertainment for birthday parties. Over the last year Mark's has entertained at over 1 5 0 birthday parties and it seems
Mark's Comedy Emporium provides entertainment for birthday parties. Over the last year Mark's has entertained at over
birthday parties and it seems the Mark's business is booming! Customers generally must book six to eight months in
advance to secure a spot, and the company has parties booked solid for the next six months. Business is busy, customers are
extremely happy, and employees are happy, but Mark is barely breaking even. He cannot understand, with his business
being so successful, why he is barely able to pay himself a wage. Mark has asked you to help him figure out what he is
doing wrong.
The services provided at each party vary. Some customers only want a clown to perform, and they handle the other party
details themselves. Other customers want a full packageclown, food, cake, entertainment, cleanup, party favours,
decorations, and costumes for the kids. Mark's can provide the following services at a party:
Clown: Most parties include a clown who performs for one hour at the party. Mark pays a clown $ per party.
Food excluding cake: When customers order food for their party through Mark's, he outsources this service to
Carl's Catering. Carl charges an average of $ per child for food.
Cake: Mark sources birthday cakes through his sister, Sarah, who runs a small bakery and makes custom cakes for
Mark's. Her smallest cake is in diameter serves up to kids and costs $ She also makes a cake for $
serves up to kids
Cleanup: Mark's provides cleanup service. Cleaning staff are paid $ per hour, and cleanup averages two hours
per kids. Cleanup is a variable cost based on number of kids attending the party.
Party favours: Party favour bags can also be ordered through Mark's. These cost $ per bag to assemble.
Decorations: Mark's will also fully decorate a party. Decorating staff are paid $ per hour, and it takes one hour
to decorate a party for kids. Decorations cost an average of $ for party of kids. Decorating staff and
decorations are fully variable based on the number of kids.
Costumes. Mark's also provides costumes for parties so that kids can dress up based on a theme. On average, costumes
cost $ each and can be wom times before they need to be replaced. Costumes are cleaned after each use at a cost
of $ each
Mark has set up a fee schedule for each service as follows:
In a twoweek period, Mark catered six parties with the following services:
Required
Mark would like to earn a return of on costs. What price should he have charged per child for each customer
to earn a retum on costs? How does this compare the original fee he charged per child? What are the main reasons
for this variance? Create a new fee schedule for Mark's based on your analysis. marks
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