Mark's Wine and Spirits is the wholesale supplier of wine and liquor to local package stores. Most of Mark's sales are on credit with terms of a 1% discount can be taken on the total purchase price if paid within 10 days, if not, the whole bill is due in full within 45 days(1/10, n/45). The receivables turnover ratio has declined from 11.3 in 2010 to 8.3 in 2017. Mark is concerned about the decline and is unsure of what steps he should take to improve the ratio.

1. List three potential reasons for such a significant decline.

2. What are three things Mark should consider doing to improve the ratio?

3. How is the receivables turnover ratio used and what does it measure?