Markup on Cost, Cost-Based Pricing Whang Construction Company is a general contractor that specializes in custom residential housing. Each job requires a bid that includes Whang's direct costs and subcontractor costs as well as an amount referred to as "overhead and profit." Whang's bidding policy is to estimate the costs of direct materials, direct labor, and subcontractors' costs. These are totaled, and a markup is applied to cover overhead and profit. In the coming year, the company believes it will be the successful bidder on 10 jobs with the following total revenues and costs: Revenue $9,361,530 Direct materials $2,266,000 Direct labor 1,711,000 Subcontractors 3,634,000 7,611,000 $1,750,530 Overhead and profit Required: 1. Given the preceding information, what is the markup percentage on total direct costs? % 2. Suppose Whang is asked to bid on a job with estimated direct costs of $591,000. What is the bid? 3. Briefly explain how Whang Construction's accountant might utilize data analytics to help decide on the markup percentage to use in setting prices. (see Exhibits 2.5 and 2.6, for a review of data analytics types.) However, one logical use of data analytics would be for the accountant to utilize percentage applied by other similar companies in the industry. analytics to assess the markup