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Marriott Hotels has provided consumers with Fairfield Inns and Courtyard by Marriott, two less expensive offerings of Marriott customer service. This is an example of

Marriott Hotels has provided consumers with Fairfield Inns and Courtyard by Marriott, two less expensive offerings of Marriott customer service. This is an example of how marketers respond to consumers':
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focused shopping.
conspicuous consumption.
value consciousness.
materialism.
brand loyalty.

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