Marrybrown - the world's local eatery MARRYBROWN, Malaysia's own fried chicken recipe, is clearly a Malaysia Boleh success. Undeterred by stiff competition from the 2 American giants - Mcdonald's and Kentucky Fried Chicken (KFC) - the home-grown fastfood chain thrives in niche markets of people with "localized taste buds". Husband and wife Lawrence and Nancy Liew started their business in a little outfit in Johor Baru. They read the market quite well: city folks are routinely exposed to western culture feast on Mcdonald's and KFC all the time. But a larger number of people in the country simply just can't leave out chili sauce in their meals. Since this market segment was ignored by the Americans, Marrybrown started to offer an alternative - Western food with localized flare. It serves its fried chicken with local food such as nasi lemak and porridge. Marrybrown was the first Western menu fast food chain to introduce rice in 1995. That move was followed much later by Mcdonald's with its chicken porridge and A&W with its white rice helping. KFC, through its local subsidiary Ayamas, is also moving aggressively in the chicken and rice meal market (Adapted from the Star, 31/1/2004) 1) List the types of market structures. (4 marks) 2) Which market structure does Marrybrown best represent? Briefly explain any two (2) are the characteristics of this market structure? (5 marks) 3) Explain what is meant by product differentiation. Provide an example of a product differentiation strategy adopted by Marrybrown in the article. (3 marks) 4) Suppose that in this Industry Marrybrown is operating, firms are free to enter and exit. Explain what would happen to the profitability of firms in the long run. (3 marks) (Please answer all question according to the sequence and put the question number)