Question
Mars makes Snickers and Milky Way.Both Snickers and Milky Ways are candy bars but they don't actually compete with each other because of the difference
Mars makes Snickers and Milky Way.Both Snickers and Milky Ways are candy bars but they don't actually compete with each other because of the difference in brand positioning they have employed for Snickers over Milky Way.Let's discuss the difference in the positioning in the ads below and why Snickers is the most popular candy bar in the US.
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Financial Accounting Theory
Authors: William R Scott
5th Edition
0132072866, 978-0132072861
