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Mars Station currently has about 100 fami- lies, with 75 adults between the ages of 21 and 35. Mars Sports Supply believes its new product

Mars Station currently has about 100 fami-

lies, with 75 adults between the ages of 21 and

35. Mars Sports Supply believes its new product will

be successful, but it needs to know how much peo-

ple would be willing to pay for the items.

1. How might the company decide what to charge

for the items?

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