Mars Wrigley is one of the biggest chocolates, chewing gum, mint, and fruity confections companies in the world. Blas Maquivar, president of global emerging markets at Mars Wrigley, "expands the penetration and reach" of chocolates, gum, mints, and fruity confections across more than 130 countries. Having in mind Mars Wrigley chocolates product family (e.g., M&M's SNICKERS, TWIX), identify (a) the type of product category Mars Wrigley chocolates fall in and (b) the most critical factors and trends influencing consumer behavior toward Mars Wrigley's chocolates during the COVID-19 lockdown

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